We turn research
into products
We're a team of
researchers,
designers,
and
engineers
who
create,
develop,
and
test
experimental products.
Successful companies
win
because they
understand their
customers
and their
pain points.
build the right
solutions
that solve their
problems.
build those solutions
fast
and continue to
iterate.
As companies
grow,
leaders often shift focus from hands-on
product development to other business
goals,
leading to a
more
cautious
approach and a potential
disconnect
from
the
agility
and
engagement
that made them successful.
This can result in a focus on small,
incremental
improvements
over new product
experimentation
and innovation.
Recognizing stalled growth, companies
rush
to seek new
growth, but this
reactive
approach is often problematic.
The are a few
barriers
to continuous,
proactive
growth.
The first barrier is high
costs.
It can be difficult to
quantify
the ROI of research and development over a long time
horizon.
A second barrier is resource
allocation.
Companies struggle to
balance employee
bandwidth
between innovation efforts and
core business functions. There are always more
opportunities
worth seizing than resources on-hand to seize them.
A third barrier is risk
aversion.
R&D efforts are costly, time
intensive,
and always run the risk of failure. With that being
said, companies who do not innovate always run the risk of being
out maneuvered by their more
agile
competitors.
The final barrier is the
speed-to-market.
It can take years
between the
time
required to attract, recruit, train, and
deploy an
internal
research and development team.
The solution is
Dawnstar.
We offer a lower, more
cost-effective
solution than building
an internal research and development team. We offer the
resources
of an external R&D team, while still feeling like we're
a part of your
company.
We
reduce
risk for your company
by owning all aspects of the project from
research
to
development.
Our specialization in new product
experimentation
drastically reduces the
time-to-market.
We’ve developed a proven
method
of product development.
Our process is designed to separate noise from
signal
and
deliver new products that your customers
want.
The first phase of our process is
research.
In this phase, we
dig deep into your
company,
market,
customers
and
their
problems
before we build anything.
The second phase in our process is
ideation.
This is the phase
where new product ideas are
brainstormed.
Ideas come from
market research, competitive analysis, user research, and
internal
creative
sessions.
The third phase in our process is
prototyping.
We form an idea
into a concept that is
designed
and
developed
into a
functional product with all key
features
and functions.
Prototyping allows us to explore how the product works in the
real
world,
make adjustments, and test
viability.
The last phase in our process is
user-research experiments.
We conduct several
alpha
tests of the functional prototypes
with a segment of your
customers.
The feedback is analyzed
to make
data-driven
modifications, enhancements, or
discontinuation.
This iterative process continues until we meet
desired
metrics
and are confident in market deployment.
We are not an agency. We do not have clients. We have partners.
We choose our
partners
as carefully as we hire our employees.
We work best with a few types of partners. We look to partner
with
established companies
who are looking to diversify their
product offerings or enter a new market. We look to partner with
early-stage companies
who are looking to develop a unique or
bespoke product. Also, we look to partner with
entrepreneurs
who are looking to
validate
a new idea or concept, but lack the
time or bandwidth to invest in a new venture.
We
charge
on a monthly basis. Our subscription includes
A full-time, principal-level
researcher.
A full-time, principal-level
designer.
A full-time, principal-level
engineer.
A full-time, executive-level
assistant.
We only work with
one
partner
on
one
project
at a time.
Dawnstar
We turn research
into products
We're a team of
researchers,
designers,
and
engineers
who
create,
develop,
and
test, experimental products.
Successful companies
win, because they
understand their
customers
and
their
pain points.
build the right
solutions
that solve
their
problems.
build those solutions
fast
and
continue to
iterate.
As companies
grow, leaders often shift
focus from hands-on product development to
other business
goals, leading to a more
cautious approach and a potential
disconnect from the
agility and
engagement that made them successful.
This can result in a focus on
incremental,
smaller improvements over new product
experimentation and innovation.
Recognizing stalled growth, companies
rush
to seek growth, but this
reactive approach
is often problematic.
There are a few
barriers to continuous,
proactive growth.
The first barrier is high
costs. It can be
difficult to
quantify the ROI of research and
development over a long time
horizon.
A second barrier is resource
allocation.
Companies struggle to balance employee
bandwidth between innovation efforts and
core business functions. There are always more
opportunities worth seizing than resources
on-hand to seize them.
A third barrier is risk
aversion. R&D efforts
are costly, time
intensive, and always run the
risk of failure. With that being said, companies
who do not innovate always run the risk of being
out-maneuvered by their more
agile
competitors.
The solution is
Dawnstar.
We offer a lower, more
cost-effective
solution than building an internal research and
development team. We offer the
resources
of an external R&D team, while still feeling like
we're a part of your
company. We
reduce
risk for your company by owning all aspects of the
project from
research to
development.
Our specialization in new product
experimentation drastically reduces the
time-to-market.
We've developed a proven
method of
product development. Our process is designed
to separate noise from
signal and deliver
new products that your customers
want.
The first phase of our process is
research.
In this phase, we dig deep into your
company,
market,
customers, and their
problems
before we build anything.
The second phase is
ideation. This is the phase
where new product ideas are
brainstormed.
Ideas come from market research, competitive
analysis, user research, and internal
creative
sessions.
The third phase is
prototyping. We form an
idea into a concept that is
designed and
developed
into a functional product with all
key
features
and functions. Prototyping allows
us to explore how the product works in the real
world,
make adjustments, and test
viability.
The last phase is
user-research experiments.
We conduct several
alpha
tests of the
functional prototypes with a segment of your
customers.
The feedback is analyzed to make
data-driven
modifications, enhancements, or
potential discontinuation. This iterative process
continues until we meet desired
metrics
and are confident in market deployment.
We are not an agency. We do not have clients.
We have partners.
We choose our
partners
as carefully as we
hire our employees. We work best with a few
types of partners. We look to partner with
established companies
who are looking to
diversify their product offerings or enter a new
market. We look to partner with
early-stage
companies
who are looking to develop a unique
or bespoke product. Also, we look to partner with
entrepreneurs
who are looking to
validate
a new idea or concept, but lack the time or
bandwidth to invest in a new venture.
We
charge
on a monthly basis.
Our subscription includes
a full-time principal-level
researcher.
a full-time principal-level
designer.
a full-time principal-level
engineer.
a full-time executive-level
assistant.
we only work with
one
partner
on
one
project
at a time.
If you're interest in
partnering
with us